Creatology Features Web3 Monetization Projects

Creatology seeks to be the premier creative nexus for NFT art, and it’s no surprise that the first projects focus on web3 and more specifically, web3 NFT monetization. Non-Fungible Tokens (NFTs) are the primary vehicle for innovative artistic products, and Creatology explores other monetization techniques.

The creative community of artists, writers, musicians, and innovators provides the key resources – their artistic intellects. Creatology adds unique brands, and digital assets, and manages the technology that drives promotions and marketing.

Discover Creatology & Web3 with the Site Guide

Creatology.com is the nexus for projects and other creative community activities. A readily available site guide will help you discover more about Creatology projects and educational features. The site guide is like a table of contents for Creatology.com and it’s always easy to find – simply click ‘Guide’ on the main menu.

Also, sign up for the newsletter to stay informed and follow Creatology on popular social platforms.

Special Projects – Inspiring Art – Superior Outcomes

Art is the natural component for NFT products everywhere, plus writing and music are native to digital environments and therefore, an important part of project deliverables. More importantly, Creatology is planning unique expressions of web3 NFT products, so exceptional as to be transformational in new web3 marketplaces. The exceptional emerging brands we control make it easier to style appealing promotions and special events.

You get the picture – here’s another exciting one. Imagine a portal through which people find gallery after gallery of NFTs and transformational NFT products in new web3 marketplaces like EarthMart, NewNewYork, and Shopping Moon, or in fun, entertaining places like Artseum and Peopleseum… or open spaces and metaverse places…

Creatology kicked off Project One with 15 emerging brands – from Avatari to BurntToast to ZenMars – and an open call for artists’ contributions. More unique brands are available. More projects are in the pipeline. We’re building virtual galleries, and more positive outcomes are coming into view.

Creatology Provides Free Access to Project Resources

All projects to date are open-ended without deadlines, and access to Creatology.com resources is free. What better way is there to learn about web3 monetization than to sign up and participate – in real-time.

Stakeholder Workflows

Project Stakeholder Activities

Creatology projects are all about the artists who answer the call with their art, writings, music, and innovations. The project definitions presented here are germane to the initial set of web3 monetization projects offered.

The following workflow activities describe key operational tasks and interactions between project stakeholders.

Stage One – Make Art

Creative Director – the project’s creative director is responsible for (1) maintaining project documentation such as definitions and requirements; (2) publishing the project newsletter; (3) updating subject brand information; (4) developing requirements for making art; and (5) providing instructions for submitting art.

Artists – contributing artists (1) review project documentation like scope, definitions, and requirements; (2) review subject brand descriptions (brands like ClubTerra, Execubot, LeapN, PinkArt, and TwoAlike give products and gallery art a marketable identity; (3) select a subject brand to guide in their art making; (4) review criteria for making art; and (5) subscribe to the project newsletter.

Since there is no limit to an artist’s imagination, artists can select more than one subject brand.

Stage Two – Submit Art

Artists – contributing artists review instructions and submit art. Essentially, art is submitted in a digital format and accompanied by basic or minimal metadata such as the artist’s name, title, media, and art description if appropriate for the project and gallery postings. Do not submit privacy data.

Stage Three – Review of Art Submissions

Creative Review Team – the project’s creative review team will process art submissions. Tasks include: receiving, reviewing, logging, disposition, storage, display, and data security checks.

Curator – the curator manages gallery placements and promotional activities. If not specifically named, the curator’s role may be filled by the creative director or the creative review team.

Stage Four – Announcements & Publishing

Curator – the curator or creative review team schedules events and plans gallery presentations. Art will be curated with generous strategies for exposure, special winners, and awards. News and events are published in the project newsletter.

Stage Five – Web3 Monetization with NFTs

Creative Director – web3 monetization techniques will be introduced in stage five. Online postings will be announced in the project newsletter. Outcomes and lessons learned will be shared as well.

Notes about monetization plans – after a series of initial planning, the creative team favors the production of unique types of NFTs developed at Creatology by the creative director. With this plan, Creatology will control branding and marketing, and the actual NFT minting will be performed by a third-party blockchain mining company that pairs well with our inventive marketing strategies. NFT vendor analysis is in progress. The status of project work and NFT minting processes will be published in posts and the newsletter.

The creative community is a top priority – Just as creatives play a valuable role in supplying art, Creatology spends a great deal of energy and resources to promote artists, their art, the Creatology brand, and all of the exceptional brands available for galleries, projects, and web3 products.

Notes about the creative monetization methodology – To better understand the proposed monetization technique, consider the value and importance of a subject brand: EarthMart, FabuYou, HelpTerra, NewNewYork, PinkArt, Terrif, etc. Each brand could become a unique gallery series, and thus primed for NFT production and monetization. Branding associations will increase profit potential. The expectation is that NFTs will generate income through direct sales, auctions, and continuing aftermarket sales. Association with a popular, emerging brand could lead to greater outcomes.

Inaugural Project Brands for Creatology Web3 Projects, Galleries, and Marketplaces (all are .coms):

Emerging power brands:              Avatari, BurntToast, Execubot, FabuYou, and Terrif

New market prototypes:               ShoppingMoon, EarthMart, NewNewYork, and Rarewerks

Special global domains:                FirstDotComBank, HelpTerra, PinkArt, and ZenMars

Innovative social concepts:          LeapN, TwoAlike, and ClubTerra

Stage Six – Analysis & Planning

Creative Director, Curator, and Creative Review Team – in stage six, the Creatology team evaluates project outcomes and plans program expansion based on project successes.

About open-ended project timelines – Creatology has been around for a while as a prototype but the model recently changed to promote the integration of web3 functionality with inspired innovations, infused and supported by a growing community of creatives. While deadlines and other limitations have a time and place, creative freedom is reasoned to be a more important factor.

When it comes to project and market successes, the keyword at Creatology is scalability. Galleries and new markets should be allowed to grow freely and flourish. Brands should be viewed as unique individuals as well as nodes in a network that can be connected.

Come join the creative community at Creatology and help us make inspiriting art as we think and dream about more plans and products that are scalable.

Many thanks to our resourceful creative community – as it turns out, prototype ventures are easier to change than old-school enterprises. While there is no guarantee that every project function or artist outcome will be successful, the experience is certain to be worth the effort. The sixteen remarkable subject brands assigned to projects so far speak mightily to the overarching opportunity. Creatives continually prove the point.

Let’s make more art!

Unified Web3 Project Definition

Unified Web3 Project Definition

Creatology first launched Project One, a web3 NFT monetization exercise, which broadly represents other planned Creatology educational and web3 monetization projects. Therefore, Project One documentation was selected to illustrate typical project definition documentation for a Creatology project – requirements included. The unified project definition documentation will be modified as appropriate to define and support newly released projects.

Project Description

Creatology launched Project One as a web3 NFT monetization training exercise. Project One is a creative development project that involves artists creating and submitting art based on project specifications. Project art is associated with a variety of prized digital assets and brands owned and/or managed by Creatology. The later phases of Project One explore web3 functionality, minting NFTs, and web3 monetization techniques.

Project Concept

Project One is a creative development endeavor and an open call for artists to make art associated with promising emerging brands provided by Creatology, the project sponsor. Selected images will be digitized to create NFTs to expand branding definitions. Artists will experience real-world web3 monetization training, learn marketing techniques, and many will benefit from promotions of their art in a variety of online galleries and exposures.

Project Digital Asset Ownership

Art Ownership, Sales & Profit Expectations

Project Display Art

Display Art submitted by participating Artists for Creatology projects is displayed online at a resolution low enough to enhance website performance through faster downloads. Therefore, Display Art tends to be more promotional than profitable, certainly beneficial to Artists and online galleries, but not very profitable.

Project Web3 NFT Art

Web3 NFT Art starts its digital life in high resolution. When connected to a Creatology project and associated with a popular endorsement from an emerging brand, its added value is much higher and is much more likely to be profitable.   

Project Display Art Ownership

Artists retain ownership and/or rights of ownership of the intellectual property they submit to Creatology, but Artists grant full rights of use to Creatology for project work and promotional marketing. Examples of use by Creatology include (1) displaying art in online galleries controlled by Creatology; and (2) promotional sales using display imagery. Creatology will make a good-faith effort to reward Artists with public relations promotions and other recognitions which benefit both the Creatology brand and all creative stakeholders.

Project Web3 NFT Art Ownership

Artists who chose to create web3 NFTs with higher resolutions of their project art will retain ownership of the intellectual property until it sells at auction or in a direct sale according to the rules and regulations of the NFT minting company agreement, as well as the preferences of the originating artist. For project Artists, Web3 NFT creation is optional. Creatology expects web3 product sales to be profitable for many Artists and stakeholders. More information will be provided as it is learned.

Creatology Digital Assets & Ownership

Creatology retains ownership of the digital assets, domain names, brands, and intellectual property which it provides for project use by the creative community. Likewise, DotComism retains ownership rights to the digital assets, domain names, brands, and intellectual property it provides for project use.

Sales Expectation Summary

To summarize sales and profit expectations, Creatology will contact artists if and when the profit from Display Art sales becomes non-trivial (more than $100 USD). Note that low-resolution art optimized for display online is not likely to produce a high volume of sales. However, since Web3 NFT Art products are better suited to high-resolution artistic expressions, better sales volumes are expected.

Project Definition

Project Definition: Purpose, Scope & Deliverables

• The project’s purpose is to produce art consistent with branding themes and compatible with NFT production, so that artist participants can learn from real-world exercises in web3 monetization.
• The goals are to develop and publish project art; provide beneficial web3 training; and expand the creative community at Creatology.com for continued engagements and additional web3 training.
• Special creative nexus goal: Creatology seeks to be the premier creative nexus for NFT art, a portal through which people find gallery after gallery of NFTs and transformational NFT products in new web3 marketplaces like EarthMart, NewNewYork, Shopping Moon, Artseum, Peopleseum as well as metaverse spaces.
• Project deliverables are digitized artworks suitable for online presentations and NFT minting. Each artwork is associated with a valued emerging brand. Technical specifications are provided below.
• The scope is bounded by two major elements: (1) branding assets; and (2) artist participants who produce art relevant to brand specifications.

Project Definition: Lifecycle Phases

• Design: The design phase focuses on creating a plan or blueprint for the project. It involves visualizing how the final art should look, and how best to interact with web3 technologies including NFTs.
• Specifications: This element entails documenting detailed specifications for the artwork. It includes providing guidelines on size, format, color palette, materials, and any other specific requirements necessary for the project. Please note that specifications for art submissions is documented in the requirements section above.
• Rules and Criteria: Information artists need for creating and submitting art.
  • Subject Brand Details are the key to success and provide project artists with great options for making art. The inaugural project subject brands are described above and listed here: emerging power brands: Avatari, BurntToast, Execubot, FabuYou, and Terrif; new market prototypes: ShoppingMoon, EarthMart, NewNewYork, and Rarewerks; special global domains: ZenMars, PinkArt, and FirstDotComBank; and innovative social concepts: LeapN, TwoAlike, and ClubTerra.
  • Art Rules and Guidelines – Rules are documented in the requirements section – flexibility is the norm. One note of caution as an example: the project has no stated deadlines but don’t get left behind – follow the newsletter to keep current on project activities.
• Development: This phase involves the actual creation of project deliverables such as art by the artists and NFTs for web3 commerce. Artists utilize their skills and creativity to produce their work based on the project specifications and guidelines. NFTs will be minted by NFT manufacturers identified in later project phases.
• Review: The creative review team will assess art based on the predetermined criteria. The evaluation process may involve experts, judges, or a community voting system.
• Quality Assurance: This element focuses on ensuring the overall quality of the art and the project as a whole.
• Production: After the art has been reviewed and approved, it enters the production phase. This involves preparing artwork for displays and promotions.
• Operations: During the operations phase, the creative director and project team can assess project results and plan for additional activities or new and exciting projects.

Project Requirements

Requirements for Art Submissions

1. Art Submission File Size for Creatology.com Display-1: Art image file size for web display should not exceed 2 megabytes. Please note that art submitted directly to Creatology will be used for web display only. However, in later project phases which involve web3 monetization exercises, artists will have the option to submit art directly to NFT manufacturers, who may have larger file-size requirements.
2. Art Submission File Size for NFT Manufacture-1: Art image file size for the minting of NFTs will be determined by NFT makers.
3. Art Submission File Pixel Width for Creatology.com Display-1: Consider pixel widths of less than 2500 pixels as more than sufficient for web display images. Please note for reference, that many of the large feature images displayed on Creatology.com are jpeg images approximately 1200 pixels wide and only 200 KB in file size.
4. Art Submission File Size Reduction-1: Creatology might reduce the size of submitted art for website publication to enhance website performance.
5. Art Submission Contact-1: Artists should submit project art as a digital file attachment to an email which is addressed to contact@creatology.com.
6. Art Submission Contact-2: All project participants should sign up for the project newsletter.
7. Art Submission Data-Art Signature Name-1: Artists must include an “art signature name” which can be published in association with submitted project art.
8. Art Submission Data-Art Title-1: Artists must include a title with their art which can be published in association with submitted project art. Please note that “untitled” is an option.
9. Art Submission Data-Art Media-1: Artists must include a description of the media used to make their art; e.g., acrylic on canvas; charcoal pencil on paper; pastels; mixed media including photography, and AI (artificial intelligence).

Requirements for Ownership & Use

10. Art Submission-Ownership-1: Ownership of intellectual property submitted to Creatology is retained by the artist owner.
11. Art Submission-Ownership-2: Artists must attest to ownership at the time of submission. Example: I own intellectual property rights to the submitted art and grant rights of use to Creatology.
12. Art- Submission-Rights-of-Use-1: Artists must grant Creatology the right to use artist-submitted intellectual property in accordance with project rules. Examples of the use of intellectual property by Creatology include gallery and feature presentations for visual art and similar feature presentations for music and written works.

Requirements for Policy Approvals

13. Art Submission Approval of Privacy Policy-1: Artists must read and approve of the “Privacy Policy & Terms of Use” policies published online at Creatology.com/privacy-policy.
14. Art Submission Approval of Privacy Policy-2: Artists must approve “Privacy Policy & Terms of Use” policies in a statement provided with the art submission. Example: “YES, I read and approve of the “Privacy Policy & Terms of Use” policies published online at Creatology.com

Conclusion  

Creatology holds a mission to inspire creative successes through education, the use of exceptional resources, and community engagement. Special projects are sometimes part of the educational process.

We hope you are encouraged to join our creative team at Creatology.com. Also, I encourage you to sign up for the newsletter and follow Creatology on a growing list of social platforms.

Thanks for your interest. Discover more about Creatology from the site guide – it’s like a table of contents for Creatology.com.

Creative Director